Willie 'Coach Will' Ruffin, Afya Njema Fitness LLC
Meet Willie Ruffin, CFT, a dedicated fitness trainer with over 7 years of experience. Fueled by a profound passion for wellness, he established Afya Njema Fitness LLC. The company’s mission is to make a healthy lifestyle enjoyable, attainable, and sustainable for everyone. Willie’s journey into fitness began as a first responder, realizing the importance of physical well-being in his demanding career. This led him to become a Certified Fitness Trainer, where he seamlessly integrates nutrition, training, and mental well-being into a holistic approach. Affectionately known as “Coach Will,” Willie specializes in strength and conditioning, cardio, HIIT, and more. He collaboratively guides his clients, serving as an instructor, mentor, and motivator, empowering them to transition from novices to partners on their fitness journey. Beyond personal training, Willie is the founder of P.H.I.T. (Professionalism, Health & Integrity Training), a mentoring program leveraging fitness principles to inspire high school students towards health, confidence, and future readiness. The ultimate goal is to enhance the well-being, prosperity, and health of often-neglected communities.
Certifications & Specialties:
CFT
Strength and Conditioning Coach
Nutritionist
Tactical Athlete
Omar “Odiee” Davila
I’m an ISSA Certified Personal Trainer and have been personal training for over 12 years. I specialize in strength and endurance training, 1 on 1 training, small group classes, high intensity training, and competition training (preparation and weight management). I am a 5x NPC Top 5 National level Men’s Physique competitor. With an everchanging industry and increasing client demands, quality research in training methods and nutritional data is imperative to success. My drive is complete client satisfaction. I achieve this by striving to make each individual reach their maximum potential. Additionally, I’m an ISSA Certified Nutritionist and Meal Plan Consultant and I can create meal plans according to your needs. Meal plan goals range from losing weight to toning up to bulking and building lean muscle. While working closely with my clients, each weekly plan is tailored differently according to variables. Can’t wait to get you started and see your progress sky rocket. I’ll be there every step of the way if you have questions, need motivation, and for weekly check-ins! It might not be easy but the result will be worth it!! Trust the process and you too can be Self Made!! “HUSTLE HARD-STAY HUMBLE”
Certifications & Specialties
ISSA personal trainer
Nutritionist
Online Coach
Meal Consultant
Jeff 'Mez' Meszaros, JeffMezTrainz LLC
Meet Jeff Meszaros, a personal trainer with a passion for helping his clients achieve their health and fitness goals. With over 25 years of experience in the fitness industry, Jeff has developed a reputation as an expert in training clients of all ages and fitness levels, with a particular focus in body fat reduction, weight loss, strength training, transformation and contest prep.
With certifications from ACE, IRONMAN, Holistic Nutrition lvl 1 and Golf Biomechanics at the CHEK Institute in San Diego, CA, Jeff is fully equipped to meet your fitness goals and needs. He has also trained numerous trainers at a personal training facility that he was the Program Director of in NJ and at American Family Fitness right here in RVA where trained the past 12 years. Jeff is your trainers trainer.
Jeff takes a holistic approach to fitness, focusing not only on physical exercise but also on nutrition, mental health, and overall well-being. He believes that every client is unique and works closely with each individual to develop a personalized fitness plan that fits their lifestyle, goals, and needs.
Being a parent himself, he understand the challenges of balancing family life and fitness. Jeff is dedicated to helping clients navigate these challenges and to make fitness a sustainable part of their daily routine. With a light hearted, enthusiastic, engaging and supportive coaching style, Jeff motivates and empowers clients to reach their full potential and achieve lasting results.
Whether you are looking to get back in shape, an experienced athlete seeking to take your fitness to the next level, or anyone in between, Jeff has the knowledge, experience, and passion to help you achieve your fitness goals. Get in touch today to start your fitness journey with a trainer who understands what it takes to succeed.
Certifications & Specialties:
Master Personal Trainer
Performance Nutritionist
IRONMAN Certified Coach
Holistic Lifestyle Coach Lvl 1
Chris Engram, 7PM Training LLC
Chris Engram, known to many as Coach Chris, partners with Self-Made Training Facility through his business, 7PM Training LLC, bringing a wealth of experience and a personal testimony to the world of fitness and bodybuilding. With 14 years in the fitness realm and a compelling journey through bodybuilding for the last nine years, Coach Chris has tackled the men’s physique and open class divisions, earning the status of being nationally qualified. His dedication isn’t just about personal glory; it has been about mastering the art and science of body transformation, which he passionately shares as a personal trainer. His expertise isn’t limited. Specializing in fat loss, bodybuilding, strength training, and high-intensity interval training, Coach Chris crafts customized plans that cater to the unique needs and goals of each individual. His approach is deeply personal, rooted in his own transformation journey of shedding 60 pounds—which was not just about physical change but a complete lifestyle overhaul. This experience wasn’t just a phase; it was the spark that ignited his commitment to fitness. In 2022, Coach Chris made the bold decision to leave a nine-year career as a surgical technologist, choosing to chase his dream of making a substantial impact in others’ lives through personal training. This wasn’t a leap of faith but a step forward, fueled by the knowledge and insights gained over more than a decade in the health and fitness industry. At the heart of Coach Chris’s mission is a genuine desire to guide individuals towards their fitness goals in the safest and most effective way possible. He doesn’t just train bodies; he builds resilience, fosters confidence, and empowers people to transform their lives, just as he transformed his. Joining forces with Self-Made Training Facility, Coach Chris embodies the spirit of dedication and transformation, ensuring that his clients are not alone on their journey. Every session, every plan, and every goal achieved is a testament to what it means to be truly self-made. This is not about sales or accolades; it’s about real, observable change. And Coach Chris, with his down-to-earth approach and relentless dedication, is the catalyst for anyone ready to take that first, all-important step towards a healthier, stronger self.
Tony K Goings Jr., TK Performance Training LLC
Tony Goings Jr. stands as a seasoned figure in the ever-evolving fitness landscape, dedicating over a decade to honing his skills and making a significant impact as the Owner of TK Performance Training LLC at Self Made Training Facility. His extensive credentials, including certifications as an AFPA Certified Trainer, AFPA Strength and Conditioning Coach, ISSA Personal Training Certified, Body Transformer, and Boxing Coach, underscore his commitment to excellence in the fitness industry.
Throughout his illustrious career, Tony has consistently demonstrated proficiency in various facets of fitness. His repertoire spans personal training, strength and conditioning coaching, body transformation, and specialized coaching in boxing. This diverse skill set exemplifies his unwavering dedication to providing clients with tailored fitness solutions, ensuring that each individual surpasses their health and wellness objectives.
Tony’s passion for enhancing athletic performance is particularly noteworthy. Recognizing the unique demands placed on athletes, he customizes his coaching approaches to optimize strength and conditioning, thereby contributing to game-day success. Moreover, his expertise extends to crafting sport-specific training plans, addressing the nuanced requirements of athletes across different disciplines.
Beyond the tangible certifications, Tony’s 12-year fitness journey has been characterized by an ethos of continuous learning and growth. Remaining at the forefront of industry trends, he consistently integrates cutting-edge fitness strategies into his coaching repertoire, ensuring that his clients benefit from the latest advancements in the field.
As the Owner of TK Performance Training LLC, Tony is more than a business proprietor; he assumes the roles of mentor and motivator. Within the welcoming confines of Self-Made Training Facility, he fosters an environment where both individuals and athletes embark on transformative journeys, achieving their fitness and performance goals under his expert guidance. Tony has not only positioned himself as a leader well-versed in the intricacies of fitness but has also carved out a space where success becomes a collaborative journey between trainer and trainee, enriching the shared pursuit of wellness.
Ciarra 'Coach Ci' Morris, Lifestyle Fit LLC
Meet Ciarra Morris owner of Lifestyle Fit LLC, a health and fitness specialist with a passion for teaching current athletes and the athletes at heart how to make fitness fit their lifestyle. With over 10 years in the fitness industry as an ACSM certified personal trainer; She has helped over 200 clients make fitness a part of their lifestyle & coached over 20 athletes to receive athletic scholarships! Ciarra had her First Track and Field athlete turn Pro in 2023; she now runs for Adidas!
Ciarra has not only been coaching athletes for over 10 years but is also an elite athlete herself. She specializes in strength & conditioning with a background in Track & Field where she was a D1 athlete at James Madison University. There she received her Bachelor of Science in Kinesiology with a concentration in Exercise Science. Ciarra no longer competes on the track but she has graced the bodybuilding stage; she is an OCB Pro in the Women’s Physique division of bodybuilding.
The secret behind her client’s success is customizing strength training and nutrition programs to fit their needs while making everyone feel welcome regardless of age or fitness level. Whether you are an Olympic Athlete, a working mom, a powerlifter, a high school athlete, a weekend warrior, or a retiree; there will always be a place and program for you at Lifestyle Fit.
From athletes as old as 14 and as young as 65; they have all been able to achieve their Health & Fitness goals without judgement. Every member of the Lifestyle Fit Family is unique – no one’s journey is the same but they all have the same goal, to become the best version of themselves! Come on over to the Lifestyle Fit family, I promise you won’t want to leave!
Certifications & Specialties
ACSM Certified Personal Trainer
EXOS Fitness Specialist
Pain Free Performance Specialist
Functional Movement Systems (FMS): Levels1&2
DBC Level1: Biomechanics & Human Movement
TRX: Suspension & Functional Training
Tytwan Williams, Noble Fitness Training LLC
Meet Tytwan Williams, the owner of NOBLE Fitness Training, LLC. With 7 years in the fitness industry and certified by ISSA, Ty is not only a military veteran but also a weight loss specialist who shed over 130lbs and maintained it for 16+ years! He’s transformed countless lives through mindset coaching, nutrition, and weight training. Whether you are a beginner, a former athlete, or anyone in-between, Ty has the knowledge, experience, and passion to help you achieve your fitness goals. Get in touch today to start your fitness journey with a trainer who understands what it takes to succeed.
Certifications & Specialties
ISSA personal trainer
AED & CPR Certified
Weight loss Transformation & Weight Training
Melanie 'Mel' Rouse, GrindTime Fitness and Sports Training, LLC
Meet Coach Mel, a true Richmond native, born and raised, and owner of GrindTime Fitness and Sports Training. She’s no stranger to the game; she’s been an athlete all her life, and her journey is nothing short of extraordinary.
As an athlete, Coach Mel’s story took a unique twist when she decided to lace up her cleats and hit the field for the Richmond Black Widows, a women’s tackle football team in the Women’s Football Alliance. It was here that her passion for training took root and flourished into something truly remarkable. She realized that true athleticism isn’t just about brute force; it’s about mastering the art of strength, explosiveness, speed, and most importantly, preventing those injuries that can sideline a career.
But Coach Mel’s wisdom doesn’t stop at the physical. No, she understands that real transformation goes beyond the weights and reps. It’s about embracing a lifestyle that’s sustainable, healthy, and fulfilling. She’s here to guide you through nutrition, lifestyle choices, and provide unwavering support to ensure you achieve not just your fitness goals, but a better quality of life.
And here’s where Coach Mel truly shines – her focus on mental performance mastery. She knows that success isn’t just about the physical; it’s about conquering the mental game as well. Coach Mel will push you to unlock your full potential, helping you build mental resilience, focus, and confidence that will extend beyond the gym and into every facet of your life.
Whether you’re a newcomer just stepping onto the path of fitness or an athlete with dreams of greatness, Coach Mel is your guiding light. Her knowledge, experience, and unbridled passion for fitness, both physical and mental, make her the guiding force that’s well on its way to becoming legendary. Don’t wait any longer; join us and let Coach Mel ignite the fire within you!
Certifications & Specialties
NASM – Performance Enhancement Specialist
NCSF – Certified Personal Trainer
Dale Roane, 1015 Fitness LLC
Dale, a Richmond native, is an ISSA Certified Personal Trainer whose mantra is, “you believe it, you can achieve it.” As a testament to his belief, Dale embodies the very essence of transformation through persistence and dedication. With a rich background spanning over a decade, Dale has successfully guided hundreds of clients towards their health and fitness aspirations. His comprehensive approach extends beyond physical training to include nutritional management, ensuring a holistic path to wellness.
Dale’s expertise is further highlighted by his significant tenure in bodybuilding as an NPC Men’s Physique Competitor and a seasoned competition prep coach. His commitment is unwavering when it comes to assisting clients in reaching their healthy lifestyle goals, making him not just a trainer, but a true mentor in the journey of personal betterment.
Certifications & Specialties
ISSA personal trainer
Esteban Gutierrez
Mi nombre es Esteban Gutierrez. I was born in Chihuahua, Mexico, but I went to college at Northern Michigan University where I earned my Bachelors in Sport Science and my Masters in Physiotherapy (ATC). I hold several certifications, including licensed and certified athletic trainer, first aid responder, IASTM therapy, strength and conditioning, and injury prevention. I have 5 years of experience as a personal trainer and 4 years as a physiotherapist. I’ve coached and interacted with clients one on one from different disciplines such as soccer players, swimmers, football, and strength athletes. I’ve developed multiple rehabilitation protocols for different types of clients and settings (post surgical and postoperative). I have always loved physical activity, from a very young age I swam for many years, to later be introduced to strength and conditioning training. Throughout my years of experience, I have interacted with a vast number of injuries from different sports-related activities, which motivated me to develop and follow a more science-based and injury-free training approach. I started my natural bodybuilding career 4 years ago, looking to compete in my first OCB show in September 2024. My goal is to help you not only achieve the physical body you dream, but most importantly to help you set the foundations of a healthy lifestyle with the proper tools and educations. ¡Ven y Conócenos! Let’s train together, have fun, and achieve your dreams together! Yo hablo inglés y español!
Certifications & Specialties
NASM Certified Personal Trainer
ACT
Rehabilitation training
Strength conditioning
Miriam Soto
My name is Miriam Soto. I was born in Chihuahua, Mexico. I have a degree in sport science, and I specialize in strength and conditioning training. I have several certifications, including sports nutrition, strength training, and training for women. I have 9 years of experience as a personal trainer, and I am also a professional high-performance athlete. Throughout this time, my experience has included personalized training (one-on-one). I have worked in 2 women’s gyms, 2 gyms for the general public, and 1 private gym. I have always loved sports. From a very young age I played volleyball for many years before entering the world of bodybuilding. I started competing at the age of 21 in the figure category, and in 2020, I obtained my professional card as IFBB PRO. I made my pro debut on two occasions. In 2023 I changed to wellness division, and last year, I made my wellness debut. I can say that whenever you do things with dedication and heart, it gives you the opportunity to realize that “everything is possible.” Come to SMTF RVA and discover my personalized and group routines! Yo hablo inglés y español!
Certifications & Specialties
NASM Certified Personal Trainer
Beginner to Advanced Training
Spencer Wormuth, My Elite Physique LLC
With an impressive 20 years of experience in the fitness industry, Spencer Wormuth is a seasoned professional dedicated to helping individuals reach their fitness goals. As an IFBB Pro Men’s Physique Competitor and a competition prep coach for a decade, Spencer brings a wealth of expertise to his clients’ journeys. His focus lies in strength and conditioning training, employing progressive overload techniques rooted in hypertrophy principles.
Beyond his extensive background in physique competitions, Spencer also has a passion for developmental strength and functional training, with youth and adults. Specializing in nutrition and weight loss, Spencer is committed to enhancing overall aesthetics while promoting sustainable health practices.
Currently offering a range of services, including hourly personal training tailored to individual goals, small group training, online coaching, competition preparation, and personalized nutrition and training plans, Spencer prioritizes a no-fad approach. His primary objective is to educate clients on proper strength training techniques, emphasizing progressive overload, and to instill a sustainable approach to nutrition aligned with each client’s unique goals.
With Spencer Wormuth as your guide, you can expect personalized attention, evidence-based practices, and a steadfast commitment to helping you achieve your fitness aspirations while maintaining long-term health and wellness.
Lance Darr, Redemption Faith & Fitness LLC and Valhalla Health and Wellness
Lance is a veteran (USMC) and ISSA-certified personal trainer with 21 years of weightlifting and conditioning training. He is owner of Redemption Faith & Fitness LLC as well as co-owner of Valhalla Health and Wellness studio located inside SMTF RVA that offers infrared sauna and compression therapy (Lance is Normatec certified). Lance is a strength and conditioning coach for high school football athletes and also specializes in transformations, bodybuilding, and nutrition. Additionally, Lance holds a Theragun certification to support your recovery. Lance is proud to be a recovering alcoholic saved by the grace of God and enjoys reaching those who are struggling with addition to learn how they can love themselves again through fitness.
Certifications & Specialties
ISSA personal trainer
Bodybuilding
Nutrition
CPR AED
Normatec compression certified
Theragun certified
Scott Taylor
With over 7 years personal training busy professionals of all walks of life, I’ve noticed it is hard leading a successful career and maintaining a fit and healthy lifestyle. Especially when you add family/kids into the mix. Most people aren’t able to stick to a diet to lose any weight (let alone keep it off if they did lose it), or a workout regimen to put on muscle tone. This is mainly due to the fact that we introduce such a drastic change in the foods we eat and training regimen we take part in; that it becomes extremely unsustainable short and long term for people.
This is why I focus on molding health and fitness to your life instead of the other way around! That way, it’s a lot easier to succeed whether your goal is to lose a few pounds or build a nice toned physique. It’s a lot easier losing weight and building muscle eating the foods you are used too on a regular basis. It’s a lot easier getting a workout plan that molds around your busy schedule (and not trying to fit your schedule around your fitness).
Stop trying to fit a square peg into a round hole when it comes to your health and fitness. Find a nutrition and fitness regimen that fits into YOUR ALREADY ESTABLISHED LIFESTYLE!
- With my specific style of coaching, most people I work with tend to lose 8-10lbs a month on average(with my most recent clients losing 5-9lbs in 2 weeks!). Additionally, ALL are able to keep their weight off long term! ALL WHILE ENJOYING THEIR FAVORITE FOODS EVERY DAY!
- Also with my coaching, people see consistent strength and muscle growth every month despite how busy their schedule is on a week-week basis!
- Don’t let your Career/Personal life hold you back from the health and body of your dreams. Reach out to me and we can solve this problem…PERMANENTLY!
Certifications & Specialties
NASM Certified Personal Trainer
Performance Enhancement
